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Showing posts with label Content. Show all posts
Showing posts with label Content. Show all posts

Copyrights in Online Content

Copyrights in Online Content

-Dr. Lalit Kumar Setia

Everyone is marketing his/her content online and most of the content is being developed using android apps and the latest tools of software on laptops. But it is a must to care about the legal framework of copyrights while creating and disseminating the content online. How to avoid copyrights and stay free from legal issues?

Copyrights in Online Content

Writing Original Content

It is seen most of the time that people start copying and pasting content from others’ written articles and data. It can put people in trouble because the content which is taken from copy and paste may be copyrighted. In case, the content is taken from any other webpage, it is a must to give a reference to the page so that there is no copyright infringement.

Designing original images

It is common that google is used to download the available images on the internet. Whoever designed the image and put it online, is the real owner of the created image. The creative commons license is used to prove the ownership of the images without spending a single penny. It is a must to take permission from the real owner of any image is taken from the internet for using the written content.

Polite language without making criticisms

Always write after thinking twice about whether it will hurt the readers or not. In case, there are possibilities that people will feel hurt from reading the content, it is better not to upload it as an article. The statements should not only be grammatically correct but also be polite to win the heart of others. A person reading your content should enjoy the reading and learn new skills from it.

Facts should be right and accurate

Whatever is given in the content, should contain the facts taken from the trusted portals and websites either of Government or commercial organizations. Never take content whose source is doubtful. There are websites that are making everyone confused with giving wrong details and such details are also being changed at regular intervals. Beware of such data and never use such data in your original content.

Respect the Intellectual Rights of others on Copyrighted content

In this age of technology, everyone has the right to maintain intellectual rights on the content that originated from their mind. Innovation and creativity are art and not everyone is equipped with this art. The original author has copyrights, the exclusive right to use created original content for his/her own purpose. Everyone should respect the intellectual rights of others and take permission from others if it is required to use the same for his/her own purpose. The compositions of music are copyrighted by the persons who compose them. The books are copyrighted by the authors so that no one others can copy the content originally written by them. The images created by painters and games developed by the programmers are also copyrighted. If you are taking permissions and referring to the sources of others in the right way, then it is your respect for their copyrights.

The lawful way for using and transferring copyrights

Since the copyrights are inherent in everything which is originally created by a person, it is very difficult to get rights from others for using their copyrighted content in a lawful manner. One way is to organize surveys and get the information filled in various questions and then use it for own purpose, that is considered originally and since the respondents responded with their desire, there is no copyright of the respondents on their responses. Secondly, it is possible to have a license from the owner of the original copyrighted content, to use the content by paying him/her a royalty. Thirdly, the owner of the content may be hired and then asked to develop the original content for you; the content developed by an employee can be used by the employer.

Methods for protecting the original content on the Internet

Whenever the original content is used to upload as text on a webpage, the owner should add a copyright policy on the webpage and if the owner found anyone using his/her original content without permission, he/she should send a notice to such person, so that it should not happen again. It is worth knowing that an owner retains the copyrights on original content up to 60 years after his/her death.

No infringement if the content is used for some specific purposes

The people are worried about their life and content are written to inspire the people to be motivated and do good work; for this purpose, if any motivational content is used by any person, then it cannot be considered as an infringement, however, it is a must to give reference of the content (for example, courtesy of ‘original writer and source’). Secondly, in case, content is being used for academic purposes to educate others, cannot be considered as infringement if credit is given to the original author or owner of the content used. However, it is a must to ensure fair use of copyrighted material means the use of copyrighted material by someone should not negatively affect the earnings of the copyright owner and he/she should earn well instead of its use by anyone that is why it is required to refer.

Lawsuit of Pearson on Chegg

Recently, a popular company Chegg started its subscription study service which covered to have answers to the questions provided in the textbooks by paying $14.95 monthly. The questions were given in the textbook published by Pearson. On 13th September 2021, Pearson filed a complaint in a court accusing Chegg of illegally giving answer sets to its textbook questions and it is his right to give the answer sets. Chegg answered that Pearson’s textbook copyrights do not grant it a monopoly over the right to solve an end-of-chapter problem. The details are available on this link - https://www.publishersweekly.com/pw/by-topic/digital/copyright/article/87974-chegg-responds-to-pearson-copyright-lawsuit.html

References

*Copyright © 2021 Dr. Lalit Kumar. All rights reserved.

This content is written by Dr. Lalit Kumar Setia; a renowned author and trainer. He completed his Doctorate in Commerce from Kurukshetra University Kurukshetra and MBA in Information Technology from GJU, Hisar. He also wrote two books, 15 research papers, and organized more than 200 Training Courses during his working period since 2006 in Haryana Institute of Public Administration, Gurugram. The article is published on 23rd November 2021, and last updated on 21st November 2021. The writer can be contacted on lalitkumarsetia@gmail.com 

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How Software Companies Made You A Product

How Software Companies Made You A Product

By Dr. Lalit Kumar Setia |  @drlalitsetia  |  drlalitsetia@gmail.com  |  Created May 4, 2019

The free access of numerous software and apps just after agree to terms and conditions in digital mode; make us very comfortable. But do you think ever, why the software and apps are freely provided? How they cover their cost of creating and maintaining software and apps? What does a software company do without telling the user? There are a lot of questions will be answered in the following content; clearly state you how software companies made you a product to sell. The 'Grooming of Personality' require such information so that the target audience can make themselves safe from being victim of the false use of confidential information.

Targeting people through software:

The networking, internet connectivity, and GPS-enabled location can easily track the location of any gadget including mobile, tablets, computers etc. Whenever a person buys any mobile, it came with the Android operating system owned by Google and a lot of apps installed by default, came with the mobile and the apps not only tracks location but also have access to storage including device storage and memory card comprises personal photographs, videos, addresses, and other valuable information. The information, a person provides in mobile, tablets, computers can easily be accessed through the apps, software, and sometimes through viruses. The Android operating system always track the location of the mobile which remained most of the time with its user and the location of user is also easily tracked.  

Record of each User:

The search engines and social networking platforms including Google, Facebook, Twitter etc; are used to explore the internet and whatever a person explores, it shows his areas of interest. The companies which own the search engines and social networking platforms store the information related to each user including profile details, areas of interest, information relating to search activities, location of logging into account etc. The information of millions of users led to big data storage. Even if a person is not user of Google or social networking platforms, it is tried to track his location, gather information about him through the associated users. The software companies have become tracking companies.
Even the browsing history of a particular computer or laptop is stored and not deleted entirely. It is stored with the company provided browser services.

Stealing private information:

The software companies through software and apps access the private information of the users. When I talked to some people about it, they told me that there is nothing private. When I asked them whether their banking details, residential locations, and official addresses can be used to harm them or not. They assessed how the information can be used in wrong manner. From where the software companies usually take private information:

(i) Information from Text Messages:

The text messages are stored in device storage and the storage is accessible to the software companies through their operating systems, software including apps.

(ii) Information from e-mails:

The emails are stored in the inbox with its physical storage in the software of companies.

(iii) Information about events:

The events, reminders are stored in Google Calendar and other similar apps installed by the users. The information can be used by the software companies.

(iv) Information from Files on Google-drive:

The google drives are used to capture the files of users, some files are shared by the users and other files are stored through backup service automatically operated in the android operating system.

(v) Information about Bio-metric identity:

The new devices of laptops with locking of system and opening it through bio-metric scanning of fingers is a threat to steal the bio-metric identity of the user. The Android devices are also giving options to lock the device by recording the bio-metric finger prints. The bio-metric identities are also included in the profiles of the users.

How this information is used?

On the basis of information, the companies create and maintain the profile of each person. The software is framed to keep close watch over the activities of users and with analysing information, the companies know better about the users’ behaviour than the users. How software companies use the information:

(a) Each user is a product of software companies:

The companies exploit the information for their own advantages. The collected information is used to sell further to each other and used to decide the number of advertisers to serve the users. The bidding is done to sell the users on the basis of their profile parameters. In this sense, each user is treated as a product.

(b) Using users and computers to display Ads:

The software companies including Google, Yahoo, Rediffmail etc. use the profiles of users in running advertisements and ensures the access of these advertisements through browsing platforms, software, and apps. In order to target the relevant audience, the location and areas of interest are kept in mind. Each time an advertisement is seen, it is known as impression and the companies keep information regarding impressions of each advertisement. More the impressions, more the accessibility of the advertisement is, and accordingly, the companies charge advertisement prices from the advertisers. In order to get more impressions, the companies try to display the advertisements on the basis of location of users and computers. The hyper-targeted Ads are created to follow the users wherever they logged into.

(c) Marketing and Selling products:

The software companies program software, apps and sell these products through marketing on the internet. The companies even use the information about the videos watched by a person on their websites to target the users for sale of products. For example, YouTube is owned by Google and the videos watched by users usually comprises the advertisements of products, offering sale of products, and even taking feedback of the previously purchased product from them.

(d) Analysis of impressions:

The software companies analyse the information through software and find out how much impressions are provided in a particular device, the timings of the impressions, the place of locations where it gets maximum impressions etc. 
   
 *Copyright © 2018 Dr. Lalit Kumar. All rights reserved.

You might also be interested in the following:


How does Google Adsense Works

How does Google Adsense Works

Wanna to earn Money online! Yes, I am going to disclose various things till date not disclosed online....

Earning Money:

It's really a wonderful experience to earn money from online work. In the era of information technology, there are numerous people who create mechanisms and set the mechanisms online to get income from internet forever. For example, the Amazon portal, once created and posted online; minor updates are incorporated by the owner but the portal has been earning money for the owner for forever. Similarly in case of Facebook, Snapdeal etc.

For the beginners, to learn the tactics involved, one should understand what role is being played by Google Adsense in earning money online. The Google Adsense helps to display Ads on the website or blog. It reserves the areas of webpages for displaying Advertisements and in response to displyed advertisements, it pays the authors of webpages.

The Google Adsense determines the value on basis of flat rates or Cost per Action, Cost per Click, and Cost per thousand impressions and thereafter pays author. Suppose a webpage contains 5 advertisements and it is viewed 3 times then impressions will be 5x3 = 15.

On the basis of keywords of the webpage, the advertisements to be displayed are decided automatically. Google Adsense is a form of monetization and best works with other forms of Monetization.

Which type of content should be placed on Webpages

In order to attract the traffic and to make advertisers post Ads on the site; blogs relating to hobbies should be written. If a site get large number of impressions then it earns larger amount of revenues.

*Copyright © 2017 Dr. Lalit Kumar 2018. All rights reserved. 





(iii) More Articles: Groom The Personality

Amazing Tools for Editing Written Content

Amazing Tools for Editing Written Content

1. SwiftKey Keyboard :

The typing speed matters a lot. Earlier it was considered that it is necessary to use typing after getting training from the experts and use keyboards attached with personal computers to write content with greater speed. But now the mobile apps are facilitating to write content fastly. Gone are the days to use desktop and laptops; now there is age of mobile telephony. The Google Play Store provides a lot of free to use Applets. The SwiftKey Keyboard is one of them. It predicts the text and helps users to increase their typing speed without moving fingers fastly to type words or phrases. It also predicts the emojis being used frequently in sequence with the words. The young people around the world can easily chat on social media through its use. The swipe feature further helps users to write content without picking the fingers up and down frequently.

2. Landscape Tool for Images :

It is a web based tool freely available to resize and crop the images as per the suitability of different platform of social media like Facebook, LinkedIn, Twitter etc. If anybody is writing content to be used at any platform and he requires to embed images in the content then this tool helps in resizing and cropping the images.

3. Identification of Fonts :

Sometimes it becomes trouble to identify any font being used in content. Whenever the text is copied and pasted from any website, it may be required to identify the font or the similar fonts to that font. Then a site is very useful i.e. Myfonts.com having new fonts similar to the fonts being used. The site also provides an app that is WhatTheApp which can be downloaded from the site for being used in Android phones for identification of fonts of ant text.

4. Project Management with Check-lists :

The use of Gantt charts is must in project management and through Gantt charts, each task is scheduled with slotting time periods.  The time management has become a critical thing after the involvement in social media. The employees spend more time in using Whatsapp, Facebook, and Twitter than the time spent in giving much performance. To give constant performance, it is required to maintain to-do lists and be stick to it. There are apps available online and in Google Play Store for maintaining the to-do lists and use project management like engineers. A pin board or check-list enabled app used to track the scheduled activities is Trello available on Trello.com. With this tool, it becomes easier to describe each activity in form of card and add in the checklist for tracking purposes. The images and links to web-pages can also be stored on cards. It is a better substitute to Google Doc with Visual Project Management Tool helping users to have better experience.

5. Text Editing for Grammatical Mistakes :

Everyone cannot easily use MS-word in Android phones to check and correct grammatical errors in the written content. There is a browser-based text editor available to help writers i.e. Hemmingway Editor which highlights the grammatical mistakes or errors and also provides the choices for making corrections. It uses the color codes to describe the types of errors in the content and also has feature to directly export the written content to Wordpress web-page.

*Copyright © 2018 Dr. Lalit Kumar. All rights reserved. 

Kindly read the (i) Next Article: How does Google Adsense Work


(ii) Previous Article: Tips for Effective Content Writing


(iii) More Articles: Groom The Personality

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